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Experience
Experience

UX Research Lead  /  Sep 2022 - Present

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Vitality Global

UX Research Lead for the Global Product Design Team in Vitality Global.

Managing and mentoring the UX Research team. Collaborating with multi-disciplinary teams to advise on UX. Advancing UX maturity through planning research frameworks and strategy. Advocating for best practice with stakeholders and the greater business. Established the ResearchOps practice and a functional research repository from scratch.

Crafting research plans and conducting quantitative and qualitative research using mixed research methodologies. Conducting inductive and deductive data analysis (UT metrics, affinity mapping, and thematic analysis) to provide actionable insights presented as a research report and appropriate artefacts (personas/journey maps/workshops).

Research Methodologies: Usability testing, Variation testing, Resonance/Concept testing, Usability testing metrics, Qualitative Interviews, Semi-Structured/Structured interviewing, Participant recruiting, Qualitative Surveys, Surveys, Cultural research, Best practice research, Literature reviews, UX Audits, Heuristic Evaluations, Competitor Analysis, Benchmarking, Information Architecture, and Card Sorting.

Senior UX/UI Designer  /  Jul 2021 - Aug 2022

Upper Intermediate UX/UI Designer  /  Dec 2020 - Jun 2021

Intermediate UX/UI Designer  /  Sep 2018 - Nov 2020

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DVT - 4 years

Mentor

DVT

Mar 2022 - Aug 2022

Responsible for technical well-being of 6 designers. Providing guidance, motivation, emotional support, and role modelling that leads to development, growth and retention.

Candidate Interviewer

DVT

Nov 2021 - Aug 2022

Assisting Head of Design conducting recruitment interviews. Posing questions, listening and recording answers. Upselling and explaining the company details, culture and benefits. Scoring candidates.

UX Researcher

Vitality Group

Jul 2021 - Aug 2022

Heading up UX Research for the Product Design team in Vitality Group (International). Consulting through DVT. See description above.

Usability Analyst

Discovery

Nov 2020 - June 2021

Usability Analyst for Vitality Strategic Programmes. Consulting through DVT.

Helped define business strategies from a design perspective and conceptualised ideas. Designed and prototyped new strategic products. Drove best practice and research findings in designs. Collaborated with external teams on concepts with workshops/design sprints. Conducted usability testing. Synthesized findings in presentations to exco and stakeholders. Facilitated workshops. Mentoring and upskilling employees from different departments in UX.

Product Designer

Nedbank

Sept 2018 - Nov 2020

Product Designer for Self Service Banking: ATM, SSK, VTM & Tablet. Consulting through DVT.

Redesigned the ATM frontend as the sole product designer. Scope includes visual alignment to design system and usability enhancements. Conducted UX Research. Crafted site map, user flow diagrams, user personas, customer journeys and task flows. Defined business requirements and test cases. Developed wireframes and prototypes. Developed ATM-specific UI Kit. Rolled-out visual design for MVP, Release 2 & Touchscreen features.
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Product designer on the Self Service Kiosk squad. Scope includes adapting existing software for the kiosk with usability enhancements, and introducing new kiosk-specific features. Crafted site map and user flow diagrams. Conducted an IA audit of the Kiosk and created and drove a design backlog of enhancements. Developed wireframes and prototypes. Participated with user testing. Developed kiosk-specific UI Kit. Reviewed team UI work. Rolled-out visual design for Release 2-4 features.

Created the UI for a Virtual Teller Machine. Created the UX/UI for the in-branch staff tablet to assist clients.

Senior Associate UI Designer  /  Jan 2018 - Aug 2018

Associate UI Designer  /  May 2017 - Dec 2017

 

IQ Business - 1 Year 3 Months

Design Lead

Investec

Jul - Aug 2018

Design lead at Investec ICIB for the online private banking portal. Consulting through IQ Business.

Reviewed work and assisted team. Designed UI. Crafted UI Kit and established design guidelines. Established documentation and hand-over process to development team.

UI Designer

Liberty

May 2017 - Jun 2018

UI Designer at Liberty dHub. Consulting through IQ Business.

Redesigned the UI for Stash by Liberty iOS & Android apps (tax-free savings investment account). Designed the UI for Liberty web-app tools to assist financial advisors (retirement calculator, e-Signing, digital forms, and an educational platform). Crafted UI Kit and established design guidelines. Designed interfaces and interactions. Crafted prototypes. Assisted with usability testing.

Junior Graphic Designer  /  Dec 2015 - May 2017

Graphic Design Intern  /  May 2015 - Dec 2015

 

Mortimer Harvey - 2 Years

Crafted concepts and designed print and digital advertising campaigns. Mentored by a Creative Director. Designed websites, emailers, social media posts, digital banners, digital ads, and presentations. Designed print marketing collateral: packaging, billboards, banners, posters, leaflets, direct marketing packs. Laid out editorials. Created logos and branding. Illustrated artwork and infographics.

Education
Education

Bachelor of Arts - BA Graphic Design / Class of 2015

Greenside Design Center College of Design

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NQF level 7. Skills learnt: principles and theory of design, design thinking, human-centred design, typography, editorial and layout, packaging, corporate identity, infographics, illustration, and software proficiency.

Recognitions​

  • Awarded 2nd Place in the OKI Recycling Program Project 2015.

  • Awarded 1st Place in the 10 Percent Project 2014

  • 10 Percent branding was used for the 2014 Cumulus Conference and is currently being used for GDC’s 10 Percent Community Engagement Initiative.

  • Awarded GDC’s Top Graphic Design Student 2014.

Certifications & Courses
Certifications

UX Management: Strategy and Tactics  /  July 2022

Interaction Design Foundation / 88666-2021-627756

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UX Research - Methods and Best Practices  /  July 2021

Interaction Design Foundation / 88666-2021-542948

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Accessibility: How to Design for All  /  Feb 2021

Interaction Design Foundation / 88666-2021-482950

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Service Design: How to Design Integrated Service Experiences  /  Feb 2021

Interaction Design Foundation / 88666-2021-470191

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Agile Bootcamp  /  Dec 2017

IQ Business South Africa / AGI__Dec_2017_3128

Courses
Courses

Cognitive Psychology  /  Jan 2024

Udemy / UC-b9ea9c4e-e95b-4d90-b0f8-c70b5796690e

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How to Write a Successful Research Paper  /  Jan 2024

Udemy / UC-2bec918e-bd27-431b-aa3d-8ff654af3b47 

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Research Methodology: Complete Research Project Blueprint /  Jul 2023

Udemy / UC-77a5693d-ced1-4481-b4d0-56f74bff782b

 

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User Experience (UX): The Ultimate Guide to Usability and UX  /  Sept 2020

Udemy / UC-b5dd2d60-2998-460b-82c5-c789b46de7ba

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Information Architecture (IA) Fundamentals  /  May 2020

Udemy / UC-4d2bf5f6-9fbd-4380-99eb-3f048dfa2e2e

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Innovation Bootcamp – Jobs-to-be-done, Ideation & Design Thinking Short Course  /  2018

IQ Business South Africa

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Mobile UX and UI Design  /  2017

StackSkills

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Entrepreneurship Accelerator Workshop using Design Thinking  /  2015​

SuperUltra

Speaking
Speaking

Interaction Design Industry Speaker  /  2017 & 2018

Inscape's Industry Speaker Day

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'Why you should care about colour blindness' presentation  /  2017 & 2018

Think Design Meetup Cape Town, Liberty dHub Showcase, and IQ Business Learning & Development Showcase 

Skills & Toolkit
Skills

Correct as of Mar 2024

Overall Design Experience / 8 years 10 months

UX/UI Design / 6 years 10 months

User Experience Design / 6 years 2 months
User Research / 5 years 6 months

UX Research Ops / 1 Year 8 months
Information Architecture / 5 years 6 months
Product Strategy / 8 months
Wireframing / 6 years 2 months
User Interface Design (Mobile, Web, Web App, ATM, Kiosk) / 4 years 2 months
Responsive Design / 4 years 2 months
Prototyping / 6 years 10 months
Establishing Design Systems / 3 years 6 months
Visual Design / 6 years 2 months

Toolkit

Airtable  /  Asana  /  Figma  /  MindMiester  /  MS 365  /  Mural  /  Notion  /  UserTesting  /  UserZoom

Not currently in use:  Invision  /  Jira  /  Confluence  /  Miro  /  Sketch  /  Trello  /  Zeplin

Toolkit

© 2024 Nadia Mackay

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