UX Researcher
I've been described as 'reliable, exact and unconventional'.
My biggest accomplishment is implementing a continuous research framework at scale for our global markets along the product lifecycle to conduct the right research at the right time, make data-informed decisions, and increase our UX maturity.
Shortlisting after this is creating a UX research repository from scratch which has been invaluable in democratising our research data, quickly finding insights and product opportunities, and avoiding repeated research.
I have 10 years of overall experience in design from working in the Insurtech, Fintech, consulting, and advertising industries, with 8 years focused on UX/UI design.
I'm the UX Research Lead for Vitality Global (Vitality Network and Vitality USA) specialising in qualitative and quantitative research. My job is focused on ResearchOps to provide actionable insights to inform our products and scale UX Research.
As I'm always asking 'why?' in my job, I also have a keen interest in philosophy and psychology to answer my other whys.
Fun Facts:
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I have lived in 5 countries: Malaysia, South Africa, Saba (in the Caribbean), America, and England.
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My accent is a mix of American and British.
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I'm a serial hobbyist