User Researcher
I've been described as 'reliable, exact and unconventional'.
My biggest accomplishment is implementing a continuous research framework to make data-informed decisions and scale research globally. The Vitality global mobile app redesign research project won the 2025 illumi Global Excellence Award and the 2025 Vitality Enterprise 'Customer, Customer, Customer' Excellence Award.
Shortlisting after this is creating a UX research repository from scratch which has been invaluable in democratising our research, quickly finding insights and product opportunities, and avoiding repeated research.
I have 8 year of experience focused on UX and User Research working in the Consulting, Financial Services, Fintech, Insurance, Insurtech, and Wellness industries.
I'm the User Research Lead for Vitality Programme Enterprise (NA, LATAM, EMEA & APAC) specialising in qualitative and quantitative research to provide actionable insights that inform our products. I also focus on ResearchOps to scale and democratise research.
As I'm always asking 'why?' in my job, I have a keen interest in philosophy and psychology to answer my other whys.
Fun Facts:
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I have lived in 5 countries: Malaysia, South Africa, Saba (in the Caribbean), America, and England.
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My accent is a mix of American, British, and South African.
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I'm a serial hobbyist